The single biggest change should be to only make movies that we absolutely love. Not ones we like. Not ones we need to do as a favor. Not the ones we do because they seem like a good “piece of business.” Not ones we do because we think, hope or wish that “the kids” will like them. Not the knock-offs of the ones that worked at the box office last year. In a word, we should only pick the films we’re passionate about—and that have an audience.
Mark Gill from his keynote at the L.A. Film Festival’s Financing Conference
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